News & Events

Amada Senior Care of East Bay brought the Easter spirit to life this year with a heartwarming and joy-filled Easter Egg Painting Contest that turned out to be a huge success! To help spread holiday cheer and foster connection across the community, the team sent out free egg painting kits to both caregivers and clients, making it easy for everyone to join in on the fun from the comfort of their homes.

Participants of all ages got creative, showcasing a wide variety of beautifully decorated eggs—everything from bright spring florals to fun patterns and even a few masterpieces that looked almost too good to be real! The creativity and effort put into each design truly stood out and reflected the caring, spirited community that Amada East Bay serves.

Adding an extra touch of magic to the festivities, a surprise appearance from the Easter Bunny brought huge smiles to clients and their families. Whether waving during virtual visits or making in-person doorstep greetings, the Easter Bunny brought joy and laughter to everyone involved.

This event was not just about painting eggs—it was about connection, celebration, and creating happy moments together. Amada East Bay is proud to support a culture of compassion and community, and events like this one are a shining example of how meaningful engagement can bring people together.

A heartfelt thank-you to all the caregivers, clients, and families who participated and made this holiday season extra special. We can’t wait to see what you’ll create next year!

Amada Senior Care East Bay Recognized as Best in East Bay!

Amada Senior Care East Bay is proud to announce that we have been recognized by East Bay Times readers as the Best Senior In-Home Care and Best Senior Placement Agency in the East Bay! This honor reflects our commitment to providing compassionate, high-quality care and personalized senior placement services for families across the region.

We are grateful to our incredible caregivers, clients, and community for trusting us to support seniors in living safer, happier lives.

Click here to read about Amada Senior Care’s recognition in East Bay Times.

Amada East Bay Celebrates National Caregiver Value Recipient

Amada Senior Care East Bay is thrilled to announce that Divina has been honored with the prestigious Amada National Caregiver Value Award for Confidently Humble.

Out of thousands of caregivers nationwide, Divina was recognized for embodying one of Amada’s core caregiving values, demonstrating grounded optimism, continuous self-improvement, and sincere humility in her daily interactions with clients and their families.

Divina’s exceptional caregiving skills and compassionate personality have significantly impacted the lives of seniors and their loved ones in the East Bay community. Her dedication and commitment to excellence were celebrated at Amada Senior Care’s Annual Conference, where she joined other outstanding caregivers from across the country.

We’re excited to feature a video on Amada Senior Care’s YouTube channel showcasing all six award recipients, including Divina’s, highlighting their inspiring journey and the recognition they received for their incredible caregiving efforts.

Amada East Bay Spreads Holiday Cheer

John and I had the joy of visiting clients to spread some holiday cheer. Embracing the festive spirit, John dressed up as Santa, complete with a gift sack brimming with chocolates, candies, and delicious treats for our clients. For our dedicated caregivers, we thoughtfully wrapped gift cards to show our heartfelt appreciation. Santa, in true form, checked his list not once, but twice, playfully deciding whether each client had been “naughty or nice.” The lighthearted banter and holiday antics brought laughter and joy, with clients thoroughly enjoying the whimsical experience.

To keep the festive mood alive, I couldn’t resist cracking a few classic holiday puns, much to the delight of our audience:

Why was the Christmas tree so good at knitting?
It had plenty of needles!
Why do you never lend money to an elf?
They always come up short!
What do you call an old snowman?
Water!

It was a heartwarming moment, reminding us of the powerful connections we build through these simple yet meaningful gestures. The day wasn’t just about the gifts — it was about making memories and brightening the spirits of those we care for.

As an extra special surprise, we received a beautiful piece of artwork from one of our incredibly talented clients, Arline Reimann, a world-renowned artist. Her drawing, symbolizing the hope and renewal of the New Year, was a touching expression of gratitude and creativity. It serves as a lasting reminder of the joy that comes from celebrating together and the meaningful bonds we share within our community.

Amada East Bay Attends HCAOA Conference & Advocacy Day

I had the opportunity to attend the HCAOA Conference and Advocacy Day, an event where home care agency leaders from organizations like Home Instead, Seniors Helping Seniors, and Visiting Angels came together to collaborate, share insights, and advocate for meaningful change within the senior care industry. This gathering highlighted the importance of addressing the often-overlooked needs of the elderly, amplifying the collective voice of home care providers.

During the conference, I met and engaged with key industry leaders, including HCAOA CEO Jason Lee, whose leadership continues to drive innovation and policy reform. I also had insightful conversations with Jude de la Concepcion, Bureau Chief of the Home Care Services Bureau, regarding the current challenges facing home care in California. In addition, Sonya Wilson, Director of Enforcement, and Jabari Lewis, Director of Licensing for the Home Care Services Bureau, were present to provide updates on regulatory efforts and enforcement priorities.

A notable highlight was the participation of Assembly member Alex Lee, Chair of Human Services, representing the Fremont/San Jose district. Assembly member Lee attentively listened to the concerns of agency owners like myself, offering a platform for us to share firsthand experiences about the obstacles we face.

Karol Swartzlander, Executive Director of the California Commission on Aging, also provided valuable insights into the Commission’s upcoming projects and long-term goals. It was encouraging to see collaboration between government officials and agency representatives, some of whom also serve on local commissions on aging.

Following these discussions, Tony Gonzalez and Carl London, the HCAOA California Chapter Lobbyists, led a thorough briefing session. They prepared the 30 attendees for the advocacy portion of the day, providing key talking points and insights on how to effectively engage with policymakers. The HCAOA organized 36 scheduled meetings with Assembly Members and Senators, ensuring that agencies across the state had representation. Participants were divided into nine advocacy groups; I was part of Group 5.

Our group walked across the street from the California Museum to the Capitol Swing Space, where we held productive meetings with Assembly Member Phillip Chen, Senator Monique Limón, Assembly Member James Gallagher, and Senator Smallwood-Cuevas. The primary focus of our discussions was the pervasive issue of unlicensed home care agencies, which pose significant risks to vulnerable seniors. We advocated for stronger regulatory enforcement and increased support for the Home Care Services Bureau, which currently faces severe underfunding. Additionally, we addressed the pressing workforce shortage in the caregiving industry, discussing potential initiatives for caregiver recruitment, retention, and development. Proposed solutions included workforce sponsorship programs, financial support for training, and efforts to elevate the perception of caregiving as a respected and rewarding career path.

Overall, the HCAOA Conference and Advocacy Day was an empowering experience that reinforced the importance of unified advocacy. I left with a renewed sense of purpose, committed to continuing the fight for a more sustainable, equitable, and well-supported home care system.